Blog
Image care of Today's Whisper
New Wave or Back to Basics?
“We are seemingly comfortable with change being thrust upon us and prepared to take our chances, rather than define a market opportunity we can survive and thrive in.”
New Zealand appears at last to be recognising that our biggest challenge is in understanding and balancing international opportunities with our own skills and resource base. We can no longer rely on the “happy accidents” brought about by pure creativity (see blog October 30) to define our success in the business market place. Neither does this approach enhance New Zealand’s unique market positioning. Continue reading…