designindustry

design strategy consultancy

designindustry brain image

we help creatives deal with business and business deal with creatives

design thinking:
strategy & implementation

Some businesses are dominated by the rational and analytical – lacking in innovation and the kind of empathy for their customers that builds brand loyalty.

Some businesses are dominated by the creative and unconventional – lacking in the ability to consistently deliver quality and value to customers.

designindustry brings objectivity and helps companies to keep rational, analytical, creative and unconventional forces in balance.

Our expertise is in drawing out creativity in organisations and introducing rigour and objectivity into the process of designing services, systems and products. We have extensive experience in creating effective multi-disciplinary teams capable of leading in a constantly changing world.

The results we deliver for our clients are simple but powerful: consistently well-designed offerings that appeal to users, build brand loyalty and - most importantly of all - succeed in the marketplace.

What we do in detail >>

inform article august 2010:
Design is Personal

by Dorenda Britten and Fraser Scott - Thursday, August 26 2010

The National Bank New Zealand Business Confidence Survey reports that New Zealand businesses are feeling cautiously optimistic. There are monthly fluctuations of course but on the whole New Zealanders seem to believe that a general improvement in the business environment is taking place.

This increased confidence is a signal, with any luck, that the global financial crisis is coming to a conclusion, at least as far as we're concerned. As companies feel more confident they will invest and employ more staff. Perhaps tentatively at first and then, if all goes well, they will seek out new team members to pursue the opportunities that economic recoveries present. This has a stimulating effect on the labour market as skilled people become more highly sought after.

Read the full article >>

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what we do

case study - inland revenue

what we do - case study

the challenge

IRD wanted to create a design ‘methodology’ that would guide all service development through a systematic, comprehensive process.

our approach

designindustry developed a methodology for IRD that was simple, easy to understand and tied to IRD’s desired outcomes.

the result

The methodology ensured that design outcomes were better, rework was minimised, creativity was enhanced and all necessary factors were considered.

View full IRD study >>

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