designindustry

design strategy consultancy

designindustry brain image

we help creatives deal with business and business deal with creatives

design thinking, education, strategy & consultation

Some businesses are dominated by the rational and analytical – lacking in innovation and the kind of empathy for their customers that builds brand loyalty.

Some businesses are dominated by the creative and unconventional – lacking in the ability to consistently deliver quality and value to customers.

designindustry brings objectivity and helps companies to keep rational, analytical, creative and unconventional forces in balance.

Our expertise is in drawing out creativity in organisations and introducing rigour and objectivity into the process of designing services, systems and products. We have extensive experience in creating effective multi-disciplinary teams capable of leading in a constantly changing world.

The results we deliver for our clients are simple but powerful: consistently well-designed offerings that appeal to users, build brand loyalty and - most importantly of all - succeed in the marketplace.

What we do in detail >>

inform article october 09:
Fixing Healthcare in New Zealand

by Dorenda Britten and Fraser Scott - Monday, October 19 2009

The Future of Science

There is a group of people that believe the New Zealand health care system could be designed better than it currently is. That group consists of those who have actually used the New Zealand health care system.

In terms of design, there is a particular approach that is geared perfectly for health care: experience based design. This discipline focuses design efforts on the sorts of experiences customers have as they interact with a service. Do they feel valued? Do they feel listened to? Is their dignity preserved?

The British National Health Service's (NHS) Institute for Innovation and Improvement has embraced this approach and defined five 'core principles' of experience based design in a health care context:

Read the full article >>

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what we do

case study - landcare research

what we do - case study

the challenge

Landcare Research recognised that a clear understanding of client and stakeholder needs was essential for commercial and stakeholder success.

our approach

designindustry delivered the Persona Development Programme for a successful product design process.

the result

A clear definition of all stakeholders needs now and in the future.

View full landcare study >>

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Health Video

Experience Based Design
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