case-studies

	SCION life cycle assessment wall calculator Challenge: With a potentially exciting product at concept stage, the client lacked two critical elements to move forward: A design brief and a user experience strategy. Our goal; to define a brief for the development of the product based on real world requirements, ensuring both fitness for purpose and that the product interface would be intuitive to the end user. our solution >>
	Christchurch City Council – Information Management and Communication Technology group (IM&CT) responsible for the development and implementation of information and technology services to all departments within and external to the christchurch city council Challenge:The IM&CT team designs and builds tools to facilitate and support Christchurch City Councils (CCC) internal and external communications. As is common, the technology developers have a limited understanding of the organisations extensive stakeholder needs; in addition the wide variety of technical ability and response to change. our solution >>
	Crown Research Institute - Landcare Research environment, biodiversity and sustainability research Challenge: Landcare Research had 3 multi-function teams who were in the establishment stage of offering commercial services or products to a range of New Zealand and international clients. Landcare Research recognised that a clear understanding of client and stakeholder needs was essential for success. They wanted help with sharing existing knowledge of client needs as well as completing the market picture. our solution >>
	Inland Revenue government revenue collection Challenge: Inland Revenue provides a multitude of services to hundreds of thousands of New Zealanders. As government policies change and new budgets are released IRD is often required to roll out multiple new services (like KiwiSaver) in very short timeframes. Often under considerable pressure IRD must create new services that understand the customer, meet diverse needs and satisfy government expectations. Historically these services have been developed in an ad hoc manner, with no consistent approach used. IRD wanted to create a design ‘methodology’ that would guide all service development through a systematic, comprehensive process. our solution >>
	Tait Electronics radio solutions for: public safety agencies, government services, utilities and urban transport providers Challenge: Tait has established a reputation as one of the premier global providers of radio communications hardware in the world based on a detailed understanding of the particular contexts in which users work and operate. Recognising how quickly the world was changing – particularly in a number of its key markets – Tait wanted to create a way to really ‘get into the customer’s mind’ to understand what they want and how they work. our solution >>

what our clients say

“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives."

Linda Smith, Group Marketing Manager, Tait Electronics Limited, Christchurch

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