what we do

Why is it so hard to make a good idea succeed in the marketplace? Consistent success with new products and services requires a robust and rigorous design process. You have to make effective use of both the creative and analytical thinkers within your company.

That's where designindustry can help.

We specialise in creating systems to bring what are often wildly different perspectives together in a balanced way. The result is products, services, systems and processes that work better and succeed.

In short: designindustry is focused on the successful commercialisation of ideas through effective design processes.

Our goal is helping companies improve their success rate in bringing new ideas to market.

We do this by providing two key levels of service:

1. We help companies set themselves up to do design better

At this 'macro' level designindustry works with companies to evaluate their overall design approach (ethos, strategy, resourcing and processes) against good design principles and practice. This is about determining where your company has strengths and weaknesses in terms of design. Our aim is to work with you to mitigate or alleviate weaknesses and focus design efforts on areas of competitive advantage.

We do this by asking the hard questions to identify issues such as inconsistent design, failure to understand the customer or lack of innovation. We then apply or create tools and strategies to grow capability in these areas. Companies that address these shortfalls will see shorter design lead-times and rework, greater levels of customer engagement and satisfaction and more consistently successful commercialisation of ideas.

2. We help companies with challenging design projects

At this 'micro' level designindustry works with companies on a particular project - an idea, opportunity or need to be addressed through a new system, process, product or service. We focus on evaluating concepts, testing assumptions, exploring alternatives and determining the 'fitness for purpose' of the idea being considered.

designindustry's Ten Design Principles™ are used as a framework to rigorously test the idea, harmonise creative and analytical viewpoints within your company and build consensus around the direction to be taken. We also use a range of tools and strategies to ensure customer understanding is integrated at every step of the design process. This is critical in maximizing your company's chances of consistent market success.

However we work for you, our unwavering focus is on identifying the best ideas within your company and ensuring they succeed in the real world.

the outcome for our clients

As a result of working with us, our clients:

• produce products and services that meet a real need, and that customers will be prepared to pay a premium for
• develop systems that support ongoing innovation
• are ready to anticipate their customers future needs and to react quickly to new opportunities