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design strategy consultancy

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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

Shashi Tharoor Why nations should pursue "soft" power

Dorenda Britten - Monday, February 22, 2010

a book worth reading
Why Most Things Fail - Evolution, Extinction and Economics, Paul Ormerod

Dorenda Britten - Monday, February 22, 2010

An author not afraid to uncover for the reader the uncomfortable prevalence of failure in natural and human systems.

a book worth reading
The Spirit of Leadership, Dr Peter Cammock

Dorenda Britten - Monday, February 22, 2010
The Spirit of Leadership

Thank you Dr Peter Cammock for your gentle but powerful insights into the nature of commitment to the realisation of a personal vision.

To purchase this book please contact Dr Peter Cammock at peter.cammock@canterbury.ac.nz.

An end to the travellers nightmare?

Dorenda Britten - Monday, December 07, 2009

What the Hell Have We Done to Design?

Dorenda Britten - Monday, December 07, 2009

If you have ever tried to describe your career as a professional designer give a thought to those of us who cannot always demonstrate a physical outcome.

Read "What the Hell Have We Done to Design?" article at dmi.org >>

a book worth reading
Presence exploring profound change in people, organisations and society, Peter Senge et al

Dorenda Britten - Monday, December 07, 2009

One of the most powerful books on a complex subject we have found.

a book worth reading
Managing Sustainable Innovation, Ian E Maxwell

Dorenda Britten - Monday, December 07, 2009

Explaining Sustainable Innovation might have been a better title for this book. An interesting read but left us asking … but how, in a New Zealand context, can this be done?

a book worth reading
How The Mighty Fall, Jim Collins

Dorenda Britten - Monday, December 07, 2009

If you reacted to the down turn by desperately searching for a silver bullet. Firstly, we hope it worked for you secondly, this book should be of interest to you.

Experience Based Design

Dorenda Britten - Sunday, October 18, 2009

Experience Based Design from thinkpublic on Vimeo.

Funding lack for oral drip device frustrates inventor

Dorenda Britten - Tuesday, August 18, 2009

The ultimate test of the viability of the product is whether significant numbers of people will see enough of an advantage to pay for it. No investor will take the leap unless the size of that market opportunity can be quantified.

Read "Funding lack for oral drip device frustrates inventor" article at stuff.co.nz >>


what our clients say

“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives."

Linda Smith, Group Marketing Manager, Tait Electronics Limited, Christchurch

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