Theory X and Theory Y
Dorenda Britten - Thursday, August 26, 2010

This is someone we hope to hear more from, see www.pippinbarr.com
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a book worth reading
Information Anxiety – Richard Saul Wurman
Dorenda Britten - Thursday, August 26, 2010
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An oldie but worth a new look. First published in 1991
"...the most essential prerequisite to understanding is to be able to admit when you don’t understand something. Being able to admit that you don’t know is liberating. … is the ideal frame of mind to receive new information."
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a book worth reading
Do Good Design – David B. Berman
Dorenda Britten - Thursday, August 26, 2010
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Get out of your studios and into the board rooms designers!
A call for designers to re-evaluate their role in society - commit to becoming (part of) the solution not part of the problem.
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a book worth reading
A Short History of Progress - Ronald Wright
Dorenda Britten - Thursday, August 26, 2010
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If you are beginning to think that our present behaviour is typical of failed societies at the zenith of their greed and arrogance - this is the dinosaur factor.
Time to question progress itself? The ultimate design challenge?
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a book worth reading
Health Cheque - Gareth Morgan & Geoff Simmons
Dorenda Britten - Thursday, August 26, 2010
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Thanks Gareth Morgan for choosing to help us understand the big issues of our time – this time a reflection on our Health system.
There is no more emotional issue than access to healthcare.
We lurch from restructure to restructure apparently unable to grasp the critical first step in Systems Design – that of identifying and communicating the core challenge.
Delivering to current and future needs without substantially increasing the purse is surely the challenge. Nothing short of cultural change will get us there.
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a book worth reading
Bird On A Wire - Theresa Gattung
Dorenda Britten - Thursday, August 26, 2010
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Although I went in looking for it didn’t discover the ‘real’ Theresa Gattung.
While not what you’d call a stuffed shirt she depicts herself as an expensive suit with sleeves rolled up! Perhaps that’s what the telecommunications industry is still looking for?
We look forward to seeing her match her skills to New Zealand’s flagging strong wool industry. This will provide an opportunity for her to declare her real passion and to inspire progress in a sector so desperately unhinged.
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a book worth reading
The Fifth Discipline - Peter M. Senge
Dorenda Britten - Thursday, August 26, 2010
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Also around for a while. Second edition.
Essential reading for those who see design thinking as one of many disciplines needed to create and support human enterprise in the 21st century.
For more by Peter Senge see our December 2009 Blog for Presence.
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designindustry updates
Dorenda Britten - Thursday, April 08, 2010
designindustry Director, Dorenda Britten, is a member of the Auckland and Waikato based group that developed the Research and Development White Paper for Minister of Science and Technology, The Honourable Wayne Mapp.
Dorenda is quoted as saying “every day brings new opportunities for Design Thinkers, not only to contribute to the conversation about New Zealand’ s future, but to do something about it.”
The group is due to discuss the paper with the Minister on the 13th April.
Read "Govt urged to back innovative start-ups" >>
Published in The Press on Saturday March 20th 2010.
Read "Fast failure better than fruitless battle" >>
Published in The Herald on Sunday March 14th 2010.
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Shashi Tharoor Why nations should pursue "soft" power
Dorenda Britten - Monday, February 22, 2010
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a book worth reading
Why Most Things Fail - Evolution, Extinction and Economics, Paul Ormerod
Dorenda Britten - Monday, February 22, 2010
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An author not afraid to uncover for the reader the uncomfortable prevalence of failure in natural and human systems.
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