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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

Bicycle Panniers

Dorenda Britten - Monday, July 06, 2009

I recently saw this advertisement in a magazine advertising clothing from a fashion label called Hubert and Rhymes (www.hubertandrhymes.com).

This image brought back a lot of memories to me, as my father was the designer of these pannier bags back in the 1950s. Utilising the new material (at the time) vinyl, these bags were designed as a simple way to transport items on a bicycle. My father, a bicycle salesman, never considered himself a designer yet came up with an elegant and functional solution to a common problem. We still have this problem and we’d like to see your ideas.

Thanks to Emma Smith (www.emmasmithphotography.com) and Hubert and Rhymes for the photo.

Ten Things to Demand from Design Thinkers

Dorenda Britten - Monday, July 06, 2009

Original article here: twurl.nl/77whoe

This article from Mark Dziersk from “Brandimage-Desgrippes & Laga, one of the world's largest design and branding firms” highlights the ten things you really need to know to make design thinking work in practice. This is a pragmatic and sharp take on the place of design thinking in the business world. It’s simple, understandable and relevant. But if you read the comments at the bottom, one individual takes exception to the article and feels it is more about ‘thinking about design’ than it is ‘design thinking’ – see twurl.nl/lvlrry. I asked this blogger what the difference really was, but got no clear answer. The article she wrote that the link sends you to has some interesting concepts, but is a little esoteric. She ends with a great quote though, and on this I agree…

“[Design is] the ability to see things differently – to see the implicit and make it explicit.“

Design challenge, uncloggable tops

Dorenda Britten - Monday, July 06, 2009


Vacuum Fragrance (pump)

Dorenda Britten - Monday, July 06, 2009

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