The ultimate test of the viability of the product is whether significant numbers of people will see enough of an advantage to pay for it. No investor will take the leap unless the size of that market opportunity can be quantified.

This is one of many articles recently published that speak of the shortcomings of our current science and technology systems. This concern has given rise to our main article this month.

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Picked up blowing around the streets of Wellington; an interesting comment about the internationalisation of business.

How could this small product (top right) be better designed to create real value for the receiver not a bin-full of rubbish?

Spied during a conference in Italy last year. We need to be weary of thoughtless interpretations and crass commercialisation of serious issues.