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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

Beds too big for new hospital

Dorenda Britten - Thursday, February 26, 2009

One team designs the building another team designs the beds. Ideas for process improvement anyone?

Click here to read the article on stuff.co.nz

The Homeless Utility Vehicle Project

Dorenda Britten - Thursday, February 26, 2009

The Homeless Utility Vehicle (HUV) emerged as the product of an inspiration to address the complex issue of homelessness in America.

 

Please check out the official site for more detail www.homelessvehicle.com

All the good ideas have been done. NOT!

Dorenda Britten - Tuesday, January 20, 2009

This cool bunch of products appeal to me as they illustrate our need to generate a greater pool of ideas from which to draw inspiration from during the design process. Ideas, the crazier the better, stimulate real advances in product development. The value of spending time extending and expanding our view of the world is underestimated. No wonder then that we frequently miss the mark.

Double umbrella: view again >>
I attended a conference in Italy whilst I had a broken foot. I frequently found myself, 2 crutches and an umbrella in continuous pouring rain, on slippery marble surfaces. Here is a knotty design problem – a combination umbrella and crutches?

Teeth in glass bottom cup: view again >>
The teeth in the glass- bottomed cup reminded me of a recent experience. Upon giving blood, I was offered a mug emblazoned with the logo New Zealand Blood. Whilst I think these people are doing a great and important job, and need all the promotion they can get, would I really want to drink my morning coffee from this mug?!

Colour Blindness

Dorenda Britten - Monday, January 19, 2009

Somebody somewhere obviously thinks that green, any green – even Mint green will disguise the intrusion of plastic bales in the landscape. We guess that dark colours won’t protect the viability of the hay but why not hay colour?

While we’re on the subject, Kelly green doesn’t work for garden hoses either!

So you want to be a design thinker?

Dorenda Britten - Sunday, January 18, 2009

So you want to be a design thinker?
This video is a fun example of how a product can come to life using design thinking!

Thank you to: http://au.youtube.com/user/designthinkers

Also check out:
www.ciakgb.com
www.stanford.edu/group/dschool/




Philippe Starck: Why design?

Jackson Beale - Friday, December 05, 2008

Designer Philippe Starck -- with no pretty slides to show -- spends 18 minutes reaching for the very roots of the question "Why design?" Listen carefully for one perfect mantra for all of us, genius or not.



Read more at TED: http://www.ted.com/index.php/talks/philippe_starck_thinks_deep_on_design.html

New Website! Thank you to PunkLogic.com

Dorenda Britten - Monday, December 01, 2008

We are extremely excited to announce the release of our brand new website. Thank you to PunkLogic for your brilliant work.

As far as design process, structure and attention to detail go, we can comfortably say you are of the best provider we have worked with. We look forward to an exciting future working along side you in developing designindustry online.

For those who may not have heard of PunkLogic, they are a web prototyping, design and development company with an amazing information architecture processes and virtual office systems. Please take the time to check out their website: www.punklogic.com


what our clients say

“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives."

Linda Smith, Group Marketing Manager, Tait Electronics Limited, Christchurch

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