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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

a book worth reading
The Fifth Discipline - Peter M. Senge

Dorenda Britten - Thursday, August 26, 2010

Also around for a while. Second edition.

Essential reading for those who see design thinking as one of many disciplines needed to create and support human enterprise in the 21st century.

For more by Peter Senge see our December 2009 Blog for Presence.


what our clients say

“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives."

Linda Smith, Group Marketing Manager, Tait Electronics Limited, Christchurch

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