designindustry

design strategy consultancy

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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

a book worth reading
Why Most Things Fail - Evolution, Extinction and Economics, Paul Ormerod

Dorenda Britten - Monday, February 22, 2010

An author not afraid to uncover for the reader the uncomfortable prevalence of failure in natural and human systems.


what our clients say

“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives."

Linda Smith, Group Marketing Manager, Tait Electronics Limited, Christchurch

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