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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

designindustry updates

Dorenda Britten - Thursday, April 08, 2010

designindustry Director, Dorenda Britten, is a member of the Auckland and Waikato based group that developed the Research and Development White Paper for Minister of Science and Technology, The Honourable Wayne Mapp.

Dorenda is quoted as saying “every day brings new opportunities for Design Thinkers, not only to contribute to the conversation about New Zealand’ s future, but to do something about it.”

The group is due to discuss the paper with the Minister on the 13th April.

Read "Govt urged to back innovative start-ups" >>
Published in The Press on Saturday March 20th 2010.

Read "Fast failure better than fruitless battle" >>
Published in The Herald on Sunday March 14th 2010.


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“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives."

Linda Smith, Group Marketing Manager, Tait Electronics Limited, Christchurch

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