designindustry

design strategy consultancy

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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

a book worth reading
How The Mighty Fall, Jim Collins

Dorenda Britten - Monday, December 07, 2009

If you reacted to the down turn by desperately searching for a silver bullet. Firstly, we hope it worked for you secondly, this book should be of interest to you.

a book worth reading
Gareth Morgan & John McCrystal: Poles Apart, Beyond the Shouting, Who’s Right about Climate Change?

Dorenda Britten - Monday, August 17, 2009

Congratulations Gareth Morgan and John McCrystal for showing us how important it is to seek diverse points of view before drawing easy conclusions.

a book worth reading
John Elkington & Pamela Hartigan: The Power of Unreasonable People, How Social Entrepreneurs Create Markets that Change the World

Dorenda Britten - Monday, August 17, 2009

Out of box thinkers. When successful, generate praise; if unsuccessful are derided.

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man."
– George Bernard Shaw

a book worth reading
J Pfeffer & RI Sutton: Hard Facts, Dangerous Half-Truths & Total Nonsense

Dorenda Britten - Monday, May 25, 2009

“Focus is great but it can create blinders …….. Too little peripheral vision leaves organisations susceptible to being replaced in the market place by new entrants or nimble competitors”.  

The question is then, how do organisations scan for information without being totally overwhelmed by it.  designindustry’s ’10 Principle’ framework offers a dynamic and rigorous process    that can be easily integrated into organisations.

a book worth reading
MJ Wheatley, Leadership and New Science

Dorenda Britten - Monday, May 25, 2009

“In a quantum world, everything depends on context, on unique relationships available in the moment, why would we expect that solutions developed in one context would work the same in another?”

designindustry has developed a framework which ensures useful consultation, explores context and finds the best solution for the job in hand.  We do  not believe one size fits all organisations.

a book worth reading
P. Singer, The Life You Can Save

Dorenda Britten - Monday, May 25, 2009

Reframing our notions of charity and responsibility

designindustry works with organisations to ensure that the solution does not overshadow the reality and disregard what is working and what is unique about the environment.  We are currently in negotiation with a number of Not-for-Profit organisations.

a book worth reading
8 Tribes, The Hidden Classes of New Zealand

Dorenda Britten - Friday, May 01, 2009

Jim Caldwell & Christopher Brown The myth of the ‘typical’ New Zealander explored. Not a deep read but be prepared to experience a flood of recognition.

a book worth reading:
New Zealand Unleashed, Steven Carden

Dorenda Britten - Wednesday, April 29, 2009

Putting the case for an expanded notion of creativity and how this could advantage New Zealand – if we were prepared to think differently

Some Books Worth Noting

Jackson Beale - Monday, March 16, 2009

Banker to the Poor, Muhammad Yunus

Shows what can be achieved when we free ourselves from ‘what is’ and open up to ‘what could be’. Yunus provides a far more desirable and wait-for-it, ‘commercially viable alternative to charity’. We see little sign that the traditional banks are feeling threatened.

Outliers, Malcolm Galdwell

He churns them out doesn’t he? Aside from introducing an interesting perspective on why intercultural communication can be a minefield, Gladwell throws some light on his own family history and those apprarently ‘chance happenings’ that helped him to become the ‘successful’ commentator and author he is today.

The Black Swan, Nassim Nicholas Taleb

If you think tinkering with the financial markets will protect us from further pain don’t read this book. Taleb questions all the assumptions that form the basis of our risk mitigation strategies. A racey read.

Back in time:

Future Shock, Alvin Toffler

I thoroughly recommend the experience of re-reading a book that created a stir over thirty years ago! Some parts of it are quaint in hindsight but the effort is still mind boggling. Demonstrated why looking back is so useful when building a future focus.


what our clients say

"We used strategic design principles to solve a problem in our practice and we were very impressed with this approach. We now have an excellent enrolment process and patient pamphlet."

Dr. Beth Simpson, Managing Partner, Papanui Medical Centre, Christchurch

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