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Good design process questions assumptions and welcomes new perspectives. We value contributions from our readers, negative or positive.

One Small Marketing Object. One Large Package !

Dorenda Britten - Thursday, August 13, 2009

How could this small product (top right) be better designed to create real value for the receiver not a bin-full of rubbish?

Design challenge, uncloggable tops

Dorenda Britten - Monday, July 06, 2009



what our clients say

"We used strategic design principles to solve a problem in our practice and we were very impressed with this approach. We now have an excellent enrolment process and patient pamphlet."

Dr. Beth Simpson, Managing Partner, Papanui Medical Centre, Christchurch

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