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inform issue #34 - 24th of November 2009
Fixing Healthcare

fixing healthcare in new zealand

There is a group of people that believe the New Zealand health care system could be designed better than it currently is. That group consists of those who have actually used the New Zealand health care system.

In fact, it seems redundant and tiresome to even talk about the subject, let alone take pot-shots at it. We all feel it could be done better. But how?

In terms of design, there is a particular approach that is geared perfectly for health care: experience based design. This discipline focuses design efforts on the sorts of experiences customers have as they interact with a service. Do they feel valued? Do they feel listened to? Is their dignity preserved?

The British National Health Service's (NHS) Institute for Innovation and Improvement has embraced this approach and defined five 'core principles' of experience based design in a health care context:

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  • A partnership between patients, staff and carersExperience Design efforts are seen as a joint activity between these three parties

  • An emphasis on experience rather than attitude or opinionobservation is critical; what do people actually experience in the setting being considered?

  • Narrative and storytelling approach to identify 'touch points'how do people actually interact with service providers?

  • An emphasis on the co-design of servicesthose who receive services are active participants in the design of those services

  • Systematic evaluation of improvements and benefitswhen changes are made do they actually deliver desired results?

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a book worth reading:
Presence exploring profound change in people, organisations and society, Peter Senge et al

One of the most powerful books on a complex subject we have found.

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Explaining Sustainable Innovation might have been a better title for this book. An interesting read but left us asking … but how, in a New Zealand context, can this be done?

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a book worth reading:
How The Mighty Fall, Jim Collins

If you reacted to the down turn by desperately searching for a silver bullet. Firstly, we hope it worked for you secondly, this book should be of interest to you.

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