The View When Standing On Your Head
The last few articles I’ve written for designindustry have been a reflection on five years of working with companies in the field of design strategy and management.
You see certain things time and time again, you read of the experiences of others that echo these observations, and if you are lucky – as I have been - you get the opportunity to test out your hypotheses in real-life business situations.
Unlike everyone else I talk to - they all seem, by their own account, to be evenly balanced between ‘left brain’ and ‘right brain’ thinking – I’m more of a left-brained kind of chap, with a couple of right-brained tendencies thrown in. I’ve learned that I must push myself to be creative and not to suck the life out of things. I get it right sometimes, and sometimes I don’t.
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