taming the analyticals:
curing the left-brain dominated organisation
The last edition of inform we considered the process of ‘Wrangling the Creatives’ – learning how to correct an organisation out of balance with too much right-brain thinking.
When an organisation becomes right-brain dominated it tends to become chaotic and inconsistent, failing to produce coherent offerings that make sense to the marketplace. Often, former glories are overshadowed by flashy, complicated products and services that are pale imitations of their predecessors. As new releases fail to make market traction, resources become scarce and desperation sets in.
Creativity is looked to as a lifeline, but more creativity is not the answer. It’s more likely the left-brained guy in the corner with his arms folded tightly that holds the answers.
The solution to an organisation dominated by the right-brain (feel, imagine, instinct, belief, fantasy, risk and possibility) is to open the door to the left brain (logic, details, facts, know, science, reality and safe). Success lies in balance, coordination and in that great 80s management concept: synergy.
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