new zealand by design
Software designer Mitchell Kapor said design is "where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together."
Substitute 'technology' for whatever field of design one is considering, and this is not a bad working definition of design. It is the place where deliberate creative effort meets practical 'human purpose'.
But it also works the other way. Collective 'human purpose' affects design just as much as design impacts human purposes. In short: culture fuels design.
When a culture or a country is fortunate or clever enough to develop a 'design ethos' - a cohesive and recognizable aesthetic or experiential thread to its design offerings - this tends to be a consistent response to a shared sense of human purpose and values.
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