|
Experience Design
Inform October 2007
New, e-mag Format!
 This edition represents a change of focus in line with other changes and developments in Keep an eye on our website as we profile a number of new skills and people in designindustry. As we have broadened our offering to include Service Design, we have pulled together an extra-ordinary range of expertise including education, manufacturing, small business, human resources and organisational psychology. www.designindustry.co.nz designindustry is now registered as a Better By Design, Design Partner. Your feedback is gratefully received.
This Edition....
This edition of Inform focuses on the design of Experience. designindustry sees that in experience design, as in the design of products or services, an integrated and holistic view is more likely to fulfil users requirements than one which only focuses on the core product or service. Our feature article this month focuses on one experience which has been designed in a holistic manner. We showcase the Tamaki Heritage Village in Christchurch, and use the example to further investigate the boundaries that exist in designing individually meaningful experiences. designindustry holds the belief that in order to create meaningful experiences, businesses must know intimately the individual groups who make up their customer base. This knowledge is much more than their demographic information but includes everything about them; their expectations of the experience during the event but also in terms of the legacy it will create within them. So often we experience having things “done to us” rather than being absorbed into an atmosphere offering collaboration and feedback mechanisms that have genuine impact. This is despite the well known fact that the vast majority of people learn best by having experiences that create memories. In the media area, and with new technologies, we are witnessing a revolution in terms of user generated and participatory experience. The tourism sector however has been slow to react to this massive change. designindustry is a respected thought-leader in this area. One way we can help with the design of experience for a business is by implementing our Personas programme which is a powerful, effective and proven tool for business. |
Our People
Ben Kepes
 Ben is one of the team for programme delivery and strategic analysis at designindustry. Ben originally came Ben also has experience advising IT companies and is a widely published commentator on business in general and IT business in particular. Ben has an innate understanding of the technology space and as a regular blogger commenting on developments in the sector is intone with current issues. Ben sits on a number of boards, both commercial and not-for-profit and this breadth of experience enables him to clearly analyse where change should occur in a business, and achieve buy-in for that change from throughout the business. Our Expertise
designindustry has recognised the need for businesses to have an effective feedback loop between all their stakeholders and their strategy both in the present time and into the future. Our futuristic perspective uses design as the channel through which to achieve this feedback loop. designindustry offers solutions that enable organisations to be change leaders rather than change followers. We create a context for change and utilise design methods that extract the maximum value from meaningful change. Through establishing a partnership with our clients we enable long term sustainable growth. Our Article this Month
 Our article this month focuses on what businesses need to do to deliver an experience that leaves their competitors for dead! As always your feedback is gratefully received. Click here to read by Dorenda Britten and Michaela Blacklock |
More Information
|
|
|
For more information on designindustry, the Personas programme or any other service we provide please contact us |
|
|
designindustry Limited
PO Box 4230 Christchurch New Zealand
Phone: +64 3 963 9585
Facsimile: +64 3 963 9586 Email: info@designindustry.co.nz Web: www.designindustry.co.nz |
