designindustry

design strategy consultancy

recommended books

a book worth reading
Why Most Things Fail - Evolution, Extinction and Economics, Paul Ormerod

Dorenda Britten - Monday, February 22, 2010

An author not afraid to uncover for the reader the uncomfortable prevalence of failure in natural and human systems.

a book worth reading
The Spirit of Leadership, Dr Peter Cammock

Dorenda Britten - Monday, February 22, 2010
The Spirit of Leadership

Thank you Dr Peter Cammock for your gentle but powerful insights into the nature of commitment to the realisation of a personal vision.

To purchase this book please contact Dr Peter Cammock at peter.cammock@canterbury.ac.nz.

a book worth reading
Presence exploring profound change in people, organisations and society, Peter Senge et al

Dorenda Britten - Monday, December 07, 2009

One of the most powerful books on a complex subject we have found.

a book worth reading
Managing Sustainable Innovation, Ian E Maxwell

Dorenda Britten - Monday, December 07, 2009

Explaining Sustainable Innovation might have been a better title for this book. An interesting read but left us asking … but how, in a New Zealand context, can this be done?

a book worth reading
How The Mighty Fall, Jim Collins

Dorenda Britten - Monday, December 07, 2009

If you reacted to the down turn by desperately searching for a silver bullet. Firstly, we hope it worked for you secondly, this book should be of interest to you.

a book worth reading
Gareth Morgan & John McCrystal: Poles Apart, Beyond the Shouting, Who’s Right about Climate Change?

Dorenda Britten - Monday, August 17, 2009

Congratulations Gareth Morgan and John McCrystal for showing us how important it is to seek diverse points of view before drawing easy conclusions.

a book worth reading
John Elkington & Pamela Hartigan: The Power of Unreasonable People, How Social Entrepreneurs Create Markets that Change the World

Dorenda Britten - Monday, August 17, 2009

Out of box thinkers. When successful, generate praise; if unsuccessful are derided.

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man."
– George Bernard Shaw

a book worth reading
J Pfeffer & RI Sutton: Hard Facts, Dangerous Half-Truths & Total Nonsense

Dorenda Britten - Monday, May 25, 2009

“Focus is great but it can create blinders …….. Too little peripheral vision leaves organisations susceptible to being replaced in the market place by new entrants or nimble competitors”.  

The question is then, how do organisations scan for information without being totally overwhelmed by it.  designindustry’s ’10 Principle’ framework offers a dynamic and rigorous process    that can be easily integrated into organisations.

a book worth reading
MJ Wheatley, Leadership and New Science

Dorenda Britten - Monday, May 25, 2009

“In a quantum world, everything depends on context, on unique relationships available in the moment, why would we expect that solutions developed in one context would work the same in another?”

designindustry has developed a framework which ensures useful consultation, explores context and finds the best solution for the job in hand.  We do  not believe one size fits all organisations.

a book worth reading
P. Singer, The Life You Can Save

Dorenda Britten - Monday, May 25, 2009

Reframing our notions of charity and responsibility

designindustry works with organisations to ensure that the solution does not overshadow the reality and disregard what is working and what is unique about the environment.  We are currently in negotiation with a number of Not-for-Profit organisations.


what our clients say

“I felt the “Design for Business Growth” course was a useful course to help open the mindset of the designer (or innovator) to deliver a product, service or technology that has sound commercial value."

Darren Hill, Biomaterials Research, SCION, Rotorua

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