“The Papanui Medical Centre has recently undergone a problem-solving exercise under the guidance of Dorenda Britten and Michaela Blacklock from designindustry. We used strategic design principles to solve a problem in our practice and we were very impressed with this approach. We now have an excellent enrolment process and patient pamphlet.

Not only has it been fun to do, but this success has enabled us to have confidence to use these principles to tackle other problems or developments within our business. The process involved representatives of all aspects of the business, which is essential to get total buy in and a solution that suits all areas of work. I would highly recommend using designindustry in a professional practice or other business areas.”

Dr. Beth Simpson, Managing Partner, Papanui Medical Centre, Christchurch

“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives.

Personas help all of the teams across the company gain intimate knowledge about how our products fit into the lives of our customers, and to collaborate more effectively with each other. That knowledge can make the difference between a product that meets a specification and an industry-leading solution that truly benefits the user.

With the help of designindustry, Tait has been building the personas of our key target customers for use by the whole company, and it's beginning to pay dividends. I love it when an engineer talks about a new idea or an innovation that was inspired by these personas”.

Linda Smith, Group Marketing Manager, Tait Electronics Limited, Christchurch

“Marketing, sales and engineering all look at opportunities and obstacles very differently, so it's critical that each of these disciplines understand our customers' needs and perspectives.

“I felt the “Design for Business Growth” course was a useful course to help open the mindset of the designer (or innovator) to deliver a product, service or technology that has sound commercial value.

Some of our scientists would benefit from understanding the process and connection to end use/user that is encompassed within the course, making their innovation more relevant and commercially viable.”

Darren Hill, Biomaterials Research, SCION, Rotorua